#performance marketing
#performance marketing

Marketing

Council Post: Brand Entertainment: Brands Are Turning To Entertainment For Engagement

Brand marketing is on the rise due to escalating performance marketing costs and data privacy regulations, challenging brands to creatively connect with audiences through brand entertainment. [ more ]

Forbes

Marketing

Council Post: Performance Vs. Brand Marketing: A Guide For Small Businesses

Performance marketing focuses on immediate results through direct responses and measurable outcomes.

Brand marketing aims to build long-term brand presence, awareness, and perception to drive loyalty. [ more ]

The Business of Fashion

Marketing

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

71% of executives plan to increase brand marketing spend in 2024, while only 46% intend to do the same for performance marketing.

Challenges for brands include swinging back to brand marketing, avoiding inflated ROIs, and adopting an incremental view of the business. [ more ]

Adweek

5 days ago

Marketing

Unifying Brand and Performance Marketing With Meta

Combining brand and performance marketing is essential for delivering outcomes and results for the company. [ more ]

MarTech

Marketing

Why does everyone seem to be re-thinking B2B marketing? | MarTech

B2B marketing is shifting from a solely performance-based approach towards a more balanced strategy involving brand marketing and empathy. [ more ]

Forbes

Marketing

Council Post: Brand Entertainment: Brands Are Turning To Entertainment For Engagement

Forbes

Marketing

Council Post: Performance Vs. Brand Marketing: A Guide For Small Businesses

Performance marketing focuses on immediate results through direct responses and measurable outcomes.

Brand marketing aims to build long-term brand presence, awareness, and perception to drive loyalty. [ more ]

The Business of Fashion

Marketing

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

71% of executives plan to increase brand marketing spend in 2024, while only 46% intend to do the same for performance marketing.

Challenges for brands include swinging back to brand marketing, avoiding inflated ROIs, and adopting an incremental view of the business. [ more ]

Adweek

5 days ago

Marketing

Unifying Brand and Performance Marketing With Meta

Combining brand and performance marketing is essential for delivering outcomes and results for the company. [ more ]

morebrand-marketing

#performance-marketing

Shopify

Marketing

What Is Performance Marketing? Definition and Beginner's Guide (2024) - Shopify

Performance marketing focuses on measurable results like clicks, leads, and sales, offering a solution to the uncertainty in traditional advertising. [ more ]

AdExchanger

Marketing

Why CMOs Keep Turning To Meta; A Ruling In The Google Search Antitrust Case Inches Ever Closer | AdExchanger

Performance marketers blame Meta and Google for downturns in sales or ROAS. [ more ]

AdExchanger

Marketing tech

Streaming Platforms Must Become Performance Channels To Stay On Wall Street's Good Side | AdExchanger

Survival in streaming requires turning media into a performance marketing channel with targeted attribution for investors' approval. [ more ]

Entrepreneur

Marketing

Why This Niche Marketing Approach is the Key to Business Growth | Entrepreneur

Brandformance integrates branding and performance marketing to measure strategy effectiveness and align with data-oriented results for better ROI in the digital marketing landscape. [ more ]

Berlin Startup Jobs

Berlin

Job Vacancy: Performance Marketing Spezialist (m/w/d) (KI | Startup | Remote | Lernen) // LWB Gruppe | Marketing & Communications Jobs | Berlin Startup Jobs

Performance Marketing is evolving, requiring a blend of creative and technical skills for continuous optimization. [ more ]

AdExchanger

Marketing

Cadent Acquires AdTheorent For $324 Million, With Plans To Expand Beyond TV | AdExchanger

AdTheorent acquisition to boost Cadent's omnichannel marketing strategy.

Cadent emphasizing digital demand and performance marketing for audience-based targeting. [ more ]

Shopify

Marketing

What Is Performance Marketing? Definition and Beginner's Guide (2024) - Shopify

Performance marketing focuses on measurable results like clicks, leads, and sales, offering a solution to the uncertainty in traditional advertising. [ more ]

AdExchanger

Marketing

Why CMOs Keep Turning To Meta; A Ruling In The Google Search Antitrust Case Inches Ever Closer | AdExchanger

Performance marketers blame Meta and Google for downturns in sales or ROAS. [ more ]

AdExchanger

Marketing tech

Streaming Platforms Must Become Performance Channels To Stay On Wall Street's Good Side | AdExchanger

Survival in streaming requires turning media into a performance marketing channel with targeted attribution for investors' approval. [ more ]

Entrepreneur

Marketing

Why This Niche Marketing Approach is the Key to Business Growth | Entrepreneur

Brandformance integrates branding and performance marketing to measure strategy effectiveness and align with data-oriented results for better ROI in the digital marketing landscape. [ more ]

Berlin Startup Jobs

Berlin

Job Vacancy: Performance Marketing Spezialist (m/w/d) (KI | Startup | Remote | Lernen) // LWB Gruppe | Marketing & Communications Jobs | Berlin Startup Jobs

Performance Marketing is evolving, requiring a blend of creative and technical skills for continuous optimization. [ more ]

AdExchanger

moreperformance-marketing

Marketing

Cadent Acquires AdTheorent For $324 Million, With Plans To Expand Beyond TV | AdExchanger

AdTheorent acquisition to boost Cadent's omnichannel marketing strategy.

Cadent emphasizing digital demand and performance marketing for audience-based targeting. [ more ]

The Business of Fashion

6 months ago

Graphic design

The Year Ahead: Why Brand Marketing in 2024 May Reclaim Its Glory Days

Fashion companies are shifting their focus from performance marketing to brand marketing due to factors like cost and data privacy regulations.

71% of fashion executives plan to increase brand marketing spend in 2024, marking a significant shift in priorities. [ more ]

The Drum

6 months ago

Marketing

Inside David Salisbury's record-breaking lead generation campaign

David Salisbury and Launch won the Performance category at The Drum Awards for Digital Advertising.

The campaign focused on exploring new channels, improving lead property value, and increasing lead-to-consultation rate. [ more ]

AdExchanger

Marketing

Roku And Unity Want To Prove CTV Is A Performance Channel | AdExchanger

Roku is partnering with app monetization platform Unity to help gaming and mobile app developers add connected TV to their user acquisition campaigns.

The partnership aims to provide performance marketing attribution for streaming, allowing advertisers to accurately measure the impact of streaming media on app downloads and performance.

Roku is looking to attract app developers as new advertisers and is focusing on diversifying its demand for CTV campaigns. [ more ]

Digiday

Marketing

Influencer or creator? Here's how marketers can know who to hire

Marketers are increasingly distinguishing between influencers and creators, with influencers being used for performance marketing and creators for branding.

The tumultuous economy has made marketers more specific about when to collaborate with influencers versus creators.

Brands are gravitating towards influencers for their reach and engagement metrics, while showing interest in creators who prioritize crafting genuine, narrative-based content. [ more ]

The Drum

Marketing

'Destination' e-commerce stores: Why search and performance are no longer everything

Brand marketing is becoming essential to online retail, as performance marketing loses its sway.

Online retailers are creating new measures and indicators of brand perception.

Google's ranking measurements have shifted to prioritize user experience over keywords. [ more ]

Digiday