How NP Digital went from $0 to $100m in 6 years, winning a Drum Award in the process
NP Digital is recognized for its rapid growth and commitment to supporting the marketing community through free digital solutions and educational content.
Growth at what cost: The world's 100 most valuable brands have missed out on $3.5 trillion of value creation since 2000, reveals Interbrand's Best Global Brands Report
Long-term brand investment is crucial for maximizing brand value.
Immediate financial strategies can jeopardize future brand potential.
Apple’s cautious approach to AI supports its long-term brand trust.
Adobe unveils new AI-powered app for marketing teams
Adobe Max 2024 introduces Adobe GenStudio, an AI-first tool enhancing collaborative content creation for marketing teams.
Advertising Week Briefing: Brand storytelling versus performance debate takes center stage at AWNY
Marketers today face the challenge of balancing brand storytelling with performance marketing amidst evolving media and economic constraints.
How Weird Fish ditched discounts, refreshed its image and won over younger consumers
Weird Fish's campaign succeeded by shifting focus from discounts to brand perception and inventory management during economic challenges.
Targeting a younger demographic was key to achieving a 30% increase in engagement and boosting average order value.
Council Post: All Marketing Is Performance Marketing Now
The line between traditional big brand campaigns and performance marketing has blurred due to tightening budgets, fragmented content consumption, and the need for quantifiable results.
How NP Digital went from $0 to $100m in 6 years, winning a Drum Award in the process
NP Digital is recognized for its rapid growth and commitment to supporting the marketing community through free digital solutions and educational content.
Growth at what cost: The world's 100 most valuable brands have missed out on $3.5 trillion of value creation since 2000, reveals Interbrand's Best Global Brands Report
Long-term brand investment is crucial for maximizing brand value.
Immediate financial strategies can jeopardize future brand potential.
Apple’s cautious approach to AI supports its long-term brand trust.
Adobe unveils new AI-powered app for marketing teams
Adobe Max 2024 introduces Adobe GenStudio, an AI-first tool enhancing collaborative content creation for marketing teams.
Advertising Week Briefing: Brand storytelling versus performance debate takes center stage at AWNY
Marketers today face the challenge of balancing brand storytelling with performance marketing amidst evolving media and economic constraints.
How Weird Fish ditched discounts, refreshed its image and won over younger consumers
Weird Fish's campaign succeeded by shifting focus from discounts to brand perception and inventory management during economic challenges.
Targeting a younger demographic was key to achieving a 30% increase in engagement and boosting average order value.
Council Post: All Marketing Is Performance Marketing Now
The line between traditional big brand campaigns and performance marketing has blurred due to tightening budgets, fragmented content consumption, and the need for quantifiable results.